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Heroku Button
Change effective on 07 August 2014
The Heroku Button is a Markdown or HTML snippet that app maintainers can add to READMEs and other documentation. Clicking a “Deploy to Heroku” button will take the user through a flow that sets up and configures a Heroku app running the source code.
See the Heroku Button Dev Center article for details on how use the Heroku button with source code that you maintain.